Develop strategies to create awareness of our brand and products thus driving traffic to our websites

Create a winning user journey on the website to drive sales

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels such as content creation, affiliate marketing, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, SEO, performance analysis

Produce valuable and engaging content for our website and blog that attracts and converts our target audience

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely owning the ROI of the budget

Measure and report on the performance of marketing campaigns, gain insight and assess against goals on quarterly and annual basis

Analyze consumer behavior and adjust email and advertising campaigns accordingly